Tom Johnson

River Collective was approached by ex England and Exeter Chiefs rugby player Tom Johnson to create brand new lifestyle brand and creative direction for a high end personal training together with a new gym and studio space.

Drawing on expertise from RC’s creative director, designer and head of content to create not only a brand to suit this new venture, but the back story that helps to drive the brand forward.

As part of Tom's business growth plans he recently opened his first boutique training space - we helped create a sub brand that connected his playing past to his current endeavours. River Collective worked to help define this sub brand No.6 for him along with some interior design considerations for his new space.