The client was intrigued by the Collective concept and after reviewing a few of the designers we had planned to use for the project, they actually settled on two!

We created a brief that included two written short stories about where the client saw their brand in three years and supplied this to both designers – So same brief different designers.

The outcome was fantastic as both set of brand designs and journeys were so strong the client literally could not split them – the Collective made their decision very difficult…!