Lily Label

Fashion Film and Stills for Lily Label 2020 Collection

Lily Label focuses on artistic, luxurious and feminine pieces that will enhance your assets and make you feel good. We created a fashion film called Girls of Summer, that is inspired by Lily Label’s ideals and depicts the feeling and lifestyle one inhibits when wearing Lily label pieces.

Shot on Cape Town’s infamous Clifton beach and a Camps Bay beach house by photographer and videographer Cam Van Tonder. A typical but magical day at the beach and poolside was captured in a vintage photography style with a soft, feminine mood.