Aava Swim

Swimwear Campaign 2021

This beautiful German swimwear brand is all about sustainability. “Looking after our planet and its people by changing the tide of the fashion industry with sustainable and ethical production practices. After all, there’s no planet B. Who’s with us?!”

We love the ethical and sustainable approached Aava Swim has taken for their brand, from the ocean, for the ocean. Their swimsuits are made from 78% ECONYL fibers and 22% Elastane. Econyl is made from reclaimed ocean waste, like old plastic bottles and fishing nets. We wanted to show their love of the ocean in the imagery of the campaign and the luxurious quality of the pieces with a timeless, seaside shoot.