River Collective were approached to help Wellity develop the company’s vision from a dream to reality. The children’s sportswear brand needed to reflect the passion and determination to change the way in which children and adults think about health and fitness in a fun and playful way.
With an extensive knowledge of the clothing industry, River Collective used its experience to develop a brand to attract a customer base appropriate for Wellity’s business model.
‘The happy smile’ logo represents a feel-good factor and transitions across multiple platforms including; social media, website, clothing and merchandise. Wellity hoodies and t-shirts are a firm favourite of our client and we agree they look fab with this logo.