
Branding | Marketing | Photo Shoot | Gym & Lifestyle Concepts
River Collective was approached by ex England and Exeter Chiefs rugby player Tom Johnson to create brand new lifestyle brand and creative direction for a high end personal training together with a new gym and studio space.
Drawing on expertise from RC’s creative director, designer and head of content to create not only a brand to suit this new venture, but the back story that helps to drive the brand forward.
This collective use of skills and working closely with our client resulted in a brand and vision that radiates health, fitness, and wellbeing of Tom Johnson Lifestyle.
The infinity curve represents unity, continuation and a dedication to a change of lifestyle, whilst the use of name creates a personal aspect and approachable whilst maintaining the strong position held by the founder and ex-professional sportsman.