Branding | Marketing | Photo Shoot | Gym & Lifestyle Concepts


Tom Johnson Lifestyle

River Collective was approached by ex England and Exeter Chiefs rugby player Tom Johnson to create brand new lifestyle brand and creative direction for a high end personal training together with a new gym and studio space.

Drawing on expertise from RC’s creative director, designer and head of content to create not only a brand to suit this new venture, but the back story that helps to drive the brand forward.

Collective collaboration

This collective use of skills and working closely with our client resulted in a brand and vision that radiates health, fitness, and wellbeing of Tom Johnson Lifestyle.

The infinity curve represents unity, continuation and a dedication to a change of lifestyle, whilst the use of name creates a personal aspect and approachable whilst maintaining the strong position held by the founder and ex-professional sportsman.

Collective Members who have worked with Tom Johnson Lifestyle:

  • David Abrahams – MD
  • Craig McLaughlin – Designer
  • Rachael Miles – Content
  • Rob Passmore – Photography
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