From the start working on this project was fascinating.
We were asked to create a brand device around a pre-registered name – the client had a defined end goal use and a clear direction for the brand, which informed River Collective.
The project included designing a new device plus guidelines – but we also showed the development and brand extension into other areas of the planned project.
The client was intrigued by the Collective concept and after reviewing a few of the designers we had planned to use for the project, they actually settled on two!
We created a brief that included two written short stories about where the client saw their brand in three years and supplied this to both designers – So same brief different designers.
The outcome was fantastic as both set of brand designs and journeys were so strong the client literally could not split them – the Collective made their decision very difficult…!